Securities America Announces Next Generation Associate Advisor Coaching Program
"Advisors entering the industry today face dual responsibilities: attracting the next generation of clients and becoming a qualified successor for senior advisors planning retirement from their practice." said Kirk Hulett, Securities America executive vice president of strategy and practice management. "The Associate Advisor coaching program provides guidance to effectively transfer years of invaluable knowledge and experience from a senior advisor to a newer advisor so they can be successful in both roles."
Recognizing a need for their advisors to add a junior or associate advisor to their practice, Securities America introduced the Associate Advisor Program in 2010. The expansion of the program addresses the succession issues facing the industry as well as the benefit of training new advisors to reach younger clients.
"We have been working with our Next Generation advisors for several years. Their feedback was instrumental in helping us expand the program." Hulett said. "Our Next Generation study group members will continue to provide impactful insight into this market."
Data continues to indicate fewer advisors entering the field, compared to planned retirements among aging advisors. A report from consulting firm Accenture noted the average age of a financial advisor today is about 50, and 21 percent are over 60. Yet, of the estimated 300,000 financial advisors in the country, Forbes reported in 2012 that less than 5 percent are under age 30. With that gap, it is especially important these younger advisors gain the knowledge to work with existing customers and become instrumental in reaching out to younger potential clients and educating them on the need for financial planning guidance.
The structure of the program focuses on four key areas of financial services delivery: marketing and client acquisition, business management, client advice and delivery and personal productivity. The approach is then tailored to meet the advisor's individual development opportunities.
The expanded version is offered in a multi-media format, including 22 training video modules and allows advisors to do self-paced learning. Some elements remain the same from the initial program including one-on-one coaching with a Securities America expert and real world step-by-step tools in each module that offer additional preparation opportunities for working with clients.
About Securities America
Securities America is one of the nation's largest independent broker-dealers with more than 1,700 independent advisors responsible for $50 billion in client assets.
Securities offered through Securities America, Inc., member FINRA/SIPC. Advisory services offered through Securities America Advisors, Inc., an SEC Registered Investment Advisory Firm.