Articles

“Surprise and Delight” opportunities can be one of the most powerful marketing strategies out there because they’re unexpected, specific, impactful and memorable. Such efforts can have a direct impact on client loyalty, and they can be a valuable referral driver. And after the year we’ve all had, a little surprise and delight goes a long way.

Professional partnerships are a fruitful referral source where the focus is placed on solving client needs jointly. By doing what is right for each client while building and maintaining trust with the professional partner, you distinguish yourself and create a more referable practice.

In the life of every business, the issues of succession planning become part of retirement discussions. Planning ahead for that day, and aligning your business for an eventual transfer, is one of the smartest things you can do​. Here are five things you need to know.

A continuity plan is important to have in place. Why? Do you plan to retire in the near future? Do you have enough life insurance or other assets to care for your family if you are not around? Do you have a high-risk lifestyle? The answer for most financial professionals is “no.”

How prepared are you — and your practice — for unexpected disruptions? Improvising during a crisis isn’t ideal and can lead to unnecessary stress for both you and your clients. To instill client confidence, ensure business continuity, and emerge stronger from unexpected events, you need a plan.​

Many financial professionals aren’t so sure. The good news is that there are steps you can take to protect your business.